How to Find Opportunities for Backlinks Backlinking is critical for businesses to increase a website’s SEO ranking power. Backlinks make it possible for search engines like Google to trust your site and improve your chances of showing up on the first page of a search engine results page (SERP). However, creating high-quality backlinks does not […]

Could Sorting Your Site’s Taxonomy be the Missing Link for Your Brand’s SEO? Many brands feel themselves plateau on SEO performance after handling the basics – optimizing their homepages, products, blog posts, etc. If this sounds like you, and you still aren’t hitting your targets, you are not alone. SEO is riddled with variables and […]

Clustered Keywords Pushes SEO to New Levels Many businesses experience frustration trying to keep up with SEO. This raises an important question: why are Google and other tech giants updating SEO’s functionality at such a fast clip? The answer is that SEO needs to evolve to keep up with the pace of information available online […]

The Crucial Link Between Semantic Search and SEO What makes SEO such a fascinating and complex albatross is this: while it requires technical optimization, SEO also reflects human language tendencies and behaviors. SEO would require exclusively technical heavy lifting if it were purely the result of automation. However, as semantic search makes clear, ranking well in search […]

How to Create SEO Benchmarks for Your Website Digital marketers are all aware that SEO will make or break their businesses. However, what is less obvious is how to assess their SEO strategies over time. Benchmarks and aspirational data can feel like a slippery set of goals – but as experts remind us, it is not […]

Historical URLs Can Impact SEO – Here’s Why Websites come and websites go as companies, brands, and online publishers change their messaging and core offerings. The Wayback Machine is a tool that stores historical URLs that are no longer redirected or searchable by most search engines. From an SEO perspective, this means that older versions or subpages […]

Appropriate Uses for 301 and 302 Redirects, and How They Impact SEO 301 and 302 redirects are response codes that redirect users when their request to visit a website is unsuccessful. In most cases, you would use a redirect code when you move a webpage to a new URL. This might mean you are choosing […]

How To Factor User Comments Into Your SEO Strategy User-generated content is a known brand-builder and boosts SEO for social media and customer reviews. What about commenting on a website, though? In a recent info session, Google’s SEO expert John Mueller shares the ins and outs of comments from an SEO perspective.    If commenters are […]