Link Juice: The Truth Behind the Shady Phrase Link juice: the very sound of it is sleazy. In fact, Google’s SEO head John Mueller claimed that link juice is “not to be trusted.” In a recent deep dive, however, the team at Search Engine Land reveals that link juice describes a web content phenomenon that is […]

How Predictive Analysis Can Transform Your Approach to SEO Predictive analysis is a complicated, generative science that many businesses rely on to assess historical data and predict future patterns. Software packages such as Python and R are gaining traction among companies across sectors that have an interest in basing marketing decisions on empirical evidence. R is a […]

Do Microsites Simplify or Complicate a Brand’s SEO? Microsites are popular among many brands because they are often cheaper to produce than complex landing pages and can be rolled out relatively quickly. A microsite stands outside a main site’s code base and processes and can be appealing for one-off projects that don’t necessarily connect with […]

Understanding How to Position Your Brand to Achieve SEO Impact Any time a customer searches for a specific product or company by brand name, they are running what is known as a “branded search.” This behavior is the difference between typing searching “soda” and “Pepsi” into Google’s search page. Branded searches represent a promising opportunity […]

WordPress Users – Have You Configured Your Settings to Boost Your SEO? Of all the content management systems available today, WordPress is uniquely SEO-friendly, as long as you know to configure your site correctly. The tricks are all in your settings. For instance, did you know that setting up a URL taxonomy can make your site […]

How to Find Opportunities for Backlinks Backlinking is critical for businesses to increase a website’s SEO ranking power. Backlinks make it possible for search engines like Google to trust your site and improve your chances of showing up on the first page of a search engine results page (SERP). However, creating high-quality backlinks does not […]

Could Sorting Your Site’s Taxonomy be the Missing Link for Your Brand’s SEO? Many brands feel themselves plateau on SEO performance after handling the basics – optimizing their homepages, products, blog posts, etc. If this sounds like you, and you still aren’t hitting your targets, you are not alone. SEO is riddled with variables and […]

Clustered Keywords Pushes SEO to New Levels Many businesses experience frustration trying to keep up with SEO. This raises an important question: why are Google and other tech giants updating SEO’s functionality at such a fast clip? The answer is that SEO needs to evolve to keep up with the pace of information available online […]