Brands Should Focus on Users Over Keywords No metaphor in marketing compares to the feeling of buying, using, and loving a product. Everyone does it – whether it’s a toothpaste that changed your morning routine, the perfect running shoe, or a gadget you couldn’t live without, the love of a product is a universal experience. […]

Search Intent Can Unlock Your Brand’s SERP Potential Your brand might attract customers for any number of reasons. Search intent, or the purpose that underlies a user’s search, can be slippery to get ahold of – but deepening your understanding of what motivates users to find you in the first place can help you dominate […]

Can You Capture Audiences and Search Engines With The Same Content? Have you found yourself scrolling through a website or blog post that feels stuffed with keywords and lacks any real substance? Eagerness to appeal to the SEO algorithm can lead to long, voiceless articles that lack value for real people.    More recent trends are seeing […]

Driving Organic Traffic Starts With On-Page Optimizations Customer behaviors are now firmly rooted in seeking local experiences with “near me” in the search engine bar. As I’ve discussed before, businesses can increase their visibility and relevance for “near me” searches by building out their Google Business profiles, backlinks, and local citations. These elements are even more […]

How To Keep Your SEO Game Strong During a Brand Makeover A rebrand is a fantastic way to keep your visual design, messaging, and customer experience fresh and relevant. However, migrating or consolidating brand assets comes with notable SEO implications. Done well, a rebrand doesn’t necessarily mean a brand will lose its SEO rankings and […]

Here’s Why You Should Build Regex Into Your Site’s Code Technical SEO marketers, it’s time to start taking regex seriously. Regex, or “regular expressions,” function as an in-line programming language for text that makes phrases, long text, and various search use cases searchable and makes site data easier to manage. Programmers familiar with JavaScript, Python, […]

Decoding the Next Phase of SEO Complexity Search Engine Optimization maintains a hold on digital marketing as more and more transactions occur online, more businesses vie for audiences’ attention, and about 50% of all online traffic comes from search engines.   Once upon a time, being one of the “ten blue links” at the top […]

How To Handle Expired Pages and Prevent SEO Downfalls Does your site have expired landing pages? Landing pages expire all the time – if outdated information becomes irrelevant, a site goes unmaintained, products sell out, or specific services are discontinued. Not surprisingly, the SEO algorithms do not favor poorly maintained, outdated, or expired pages. Further, if an […]

Are You Changing Your Name This Year? Don’t Panic – Your SEO Will Be OK. For frequent bloggers, writers, and online personalities, a name change represents a significant shift in how their audience can find them. Name changes might occur for many reasons, from marriage or divorce to the creation of a pseudonym.   A […]

Stand Out to Google’s Algorithm with Bolded Text Bolding text is a useful way to ensure that readers will see something that you want to stand out – but did you know that it can also be helpful for SEO? According to a recent article, Google’s SEO leader John Mueller confirmed that bolding key text within a […]