Search Engine Optimization Archives – Page 6 of 18

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Navigating Organic and Paid Search

SEO, Paid Search, and the Complex Choreography of the SERP Every business wants to show up on Google’s search engine results pages with as much frequency and relevance as possible. But for smaller businesses, where every marketing dollar needs to be well-spent, how can they stay competitive? Many marketers understand the value of marrying an SEO […]

Your SEO Future Starts Now

How To Make Sense of SEO’s Indexing Lag Google’s algorithm offers preferential treatment to large, powerful organizations. Here’s why: for big sites where everything functions perfectly, no information is out of date, and teams of people are at the ready to correct any bug, typo, or design error at the drop of a hat, it […]

A Quick Fix to Understand Your SEO Marketing’s ROI

How To Make Sense of the True Value of SEO At ASTRALCOM, we think about SEO all the time – but we know it can be complicated or overwhelming for small businesses to take on SEO projects. SEO involves a fair amount of complexity and requires eagle-eyed attention to detail for every element of your […]

E-A-T Becomes E-E-A-T: The Scoop

Google Wants Your Site to Sound Like a Human Created It For over a year, Google has been outspoken about its E.A.T. (Expertise, Authoritativeness, Trustworthiness) framework to assess whether a site is trustworthy and deserves a high SEO ranking. Recently, they added an additional ‘E’ (Experience) to round out a set of criteria that already indexed highly […]

Are You Competing with Yourself for Keyword Dominance?

What Your Keywords Say About Your SEO Strategy As a site owner, you have many boxes to tick and details to attend to. For the SEO health of your website, you must avoid keyword cannibalization. Keyword cannibalization occurs when two or more pages within your site rank for the same keyword. While some marketers think that more […]

Birds of a Feather: How SEO and Public Relations Benefit One Another

February 28, 2023
in Public Relations, Search Engine Optimization
Richard Bergér

The Case for a Balanced Approach to SEO and Public Relations SEO and Public Relations are rarely mentioned in the same breath. SEO requires rigorous technical scaffolding and maintenance, whereas public relations as a practice demands fluidity and spontaneity. A recent article describes the need to tend to both to maximize their complementary benefits. Make no mistake […]

Understanding the SEO Significance of Pillar Pages

Pillar Pages Ease Friction for Customers – Here’s Why A pillar page is a landing page on your website that hones in on a core topic, service, or product your business provides. Pillar pages help users quickly and efficiently access the lion’s share of the content they need to become informed about your value proposition. At the […]

Do You Post Time-Sensitive Articles to Your Site? Timestamps Can Impact Your SEO

How Time and Date Publication Details Play Into SEO If your content strategy includes publishing real-time, relevant articles about newsworthy topics, then chances are you are angling at a position on the Google News search engine results page. Google News can offer a decisive competitive advantage to any brand seeking to earn customer trust by accomplishing the […]

A Primer on Local SEO for Multi-Location Businesses

Yes – It Is Possible to Target More Than One City Without Damaging Your SEO Does your business have multiple locations? Uniting several locations under a single website makes sense from a branding perspective but carries some additional SEO responsibilities. Local SEO makes it possible for you to target the customers in your area, making […]

What Are Your Customers Searching For, Anyway?

SEO is Adapting Again At ASTRALCOM, we’re no strangers to the shifting tides of SEO. Not only is Google evolving its algorithm constantly – users are adopting new methods to search online. Here are a few key points that reflect the new year’s biggest takeaways as both users and search engines adapt and grow: Relevance is a […]

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