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How Can Small Businesses Compete with Robots for SEO Credibility?

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How Can Small Businesses Compete with Robots for SEO Credibility?

August 4, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Navigating Google is a Non-Negotiable for Small Businesses – How Can They Create Content That Speaks To the Algorithm? Small business owners have much in common – grit, readiness to hustle, and a commitment to their specific product or service that motivates tireless work and creativity. Less obvious, perhaps, is that all small business owners […]

How To Create SEO Priorities as AI Accelerates Digital Transformation

Tech is Accelerating – How Can Your SEO Keep Up? What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or someone who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert is a […]

Calling All Creators: Your Work Depends on YouTube’s Algorithm

Yes, YouTube Marketing Requires SEO Savvy At ASTRALCOM, we make it our business to keep up with top trends and changes to Google’s search algorithm. As a part of Google, YouTube is also beholden to algorithmic tweaks and evolutions – and these can make or break marketing strategies for influencers, vloggers, and creators across channels. […]

Navigating Organic and Paid Search

SEO, Paid Search, and the Complex Choreography of the SERP Every business wants to show up on Google’s search engine results pages with as much frequency and relevance as possible. But for smaller businesses, where every marketing dollar needs to be well-spent, how can they stay competitive? Many marketers understand the value of marrying an SEO […]

Your SEO Future Starts Now

How To Make Sense of SEO’s Indexing Lag Google’s algorithm offers preferential treatment to large, powerful organizations. Here’s why: for big sites where everything functions perfectly, no information is out of date, and teams of people are at the ready to correct any bug, typo, or design error at the drop of a hat, it […]

A Quick Fix to Understand Your SEO Marketing’s ROI

How To Make Sense of the True Value of SEO At ASTRALCOM, we think about SEO all the time – but we know it can be complicated or overwhelming for small businesses to take on SEO projects. SEO involves a fair amount of complexity and requires eagle-eyed attention to detail for every element of your […]

E-A-T Becomes E-E-A-T: The Scoop

Google Wants Your Site to Sound Like a Human Created It For over a year, Google has been outspoken about its E.A.T. (Expertise, Authoritativeness, Trustworthiness) framework to assess whether a site is trustworthy and deserves a high SEO ranking. Recently, they added an additional ‘E’ (Experience) to round out a set of criteria that already indexed highly […]

Are You Competing with Yourself for Keyword Dominance?

What Your Keywords Say About Your SEO Strategy As a site owner, you have many boxes to tick and details to attend to. For the SEO health of your website, you must avoid keyword cannibalization. Keyword cannibalization occurs when two or more pages within your site rank for the same keyword. While some marketers think that more […]

Birds of a Feather: How SEO and Public Relations Benefit One Another

February 28, 2023
in Public Relations, Search Engine Optimization
Richard Bergér

The Case for a Balanced Approach to SEO and Public Relations SEO and Public Relations are rarely mentioned in the same breath. SEO requires rigorous technical scaffolding and maintenance, whereas public relations as a practice demands fluidity and spontaneity. A recent article describes the need to tend to both to maximize their complementary benefits. Make no mistake […]

Understanding the SEO Significance of Pillar Pages

Pillar Pages Ease Friction for Customers – Here’s Why A pillar page is a landing page on your website that hones in on a core topic, service, or product your business provides. Pillar pages help users quickly and efficiently access the lion’s share of the content they need to become informed about your value proposition. At the […]

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