Marketing Archives – Page 13 of 20

Our Archive

More News & Blog

Why Healthcare Providers & Organizations Must Market Themselves

October 24, 2017
in Healthcare, Marketing
Richard Bergér

Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]

Plug into Generation Z Diners’ Interests

September 28, 2017
in Marketing, Restaurant and Food Service
Richard Bergér

We’ve heard about marketing toward millennials for years now. But how do you market toward and appeal to Generation Z? According to recent studies, Generation Z diners tend to opt for convenient food options. They also prefer regular snacking instead of eating whole meals during the normal meal times. Generation Z also tends to prefer […]

Content Marketing Personalization: 4 Brands’ Winning Tactics

Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]

Marketing 101: What is Taxonomy?

September 19, 2017
in Marketing
Richard Bergér

When dealing with large quantities of data, knowing how to get the most out of your information is key. To do this, you need a firm understanding of the concept of marketing taxonomy. When you hear the term taxonomy, marketing probably isn’t the first thing to pop into your mind. We’re used to hearing the […]

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

Over the past few decades, the business world has experienced a massive shift toward the technological. Healthcare and life-science marketers have kept their distance from making the move. This has happened most often due to perceived issues of liability and risk. The time has come for that to change and the distance these sectors have […]

If You Aren’t Using Buyer Personas, Then You Need to Read This Now!

June 6, 2017
in E-Commerce, Marketing
Richard Bergér

Ignore buyer personas and the very existence of your brand is in peril. Consider these three questions as they relate to your business: “Who the heck are we going to talk to? Why will they care? What are we going to say that’s relevant to them?” These three questions are the root of buyer personas, […]

The Art and (Neuro)Science of Using Words

March 22, 2017
in Content, Marketing, Thought Leadership Series
Richard Bergér

Updated December 4, 2023 We’re often asked how we’re able to produce such dramatic lift in CTRs and in conversions for our clients. It’s no secret. We’ve been using word tactics in our content development since forever and the results are clear. See any number of micro case studies available on our homepage and you’ll […]

Remarketing for PPC, YouTube and GMail?! Oh Yeah!

January 19, 2017
in Advertising, Marketing
Richard Bergér

If you’re not taking advantage of some of Google’s extra remarketing services, you’re missing out on additional customer engagement opportunities. For example, Customer Match is a powerful advertising tool that helps increase brand awareness and secondary engagement opportunities. Customer Match is basically a way to build remarketing lists in AdWords. Not surprisingly, it works across […]

Millennials, Marriage, Families, Buying Homes, Being Found

Updated January 17, 2021 This single quote from a recent BOSS Magazine article about millennials speaks volumes for our homebuilder clients, ”For home builders, and home building product companies, this much is clear: the companies that will win [millennials’] trust and return business will be the ones that can be the resource they’re looking for, […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.