It’s pretty straightforward: HCSS launched a customer-as-the-hero campaign that delivered a 53.6% increase in annualized revenue. Furthermore, they achieved these outstanding results without even mentioning the product. But how? MarketingSherpa’s article about HCSS is a must-read. The long-and-short-of-it is that when you make your customers the heroes, when you can translate their experiences with your […]

Patrick Spenner, over at Forbes, interviewed Mayur Gupta, SVP and Head of Digital at Healthgrades and the resulting article is excellent. The interview focuses on how marketing and technology are being applied to the healthcare industry. Gupta talks about connecting the dots between technology, marketing and healthcare. He points out the human element in these […]

This is a great article by Jeff Guo, at the Washington Post. If you have adolescent kids, you’ll appreciate it even more. Mr. Guo illustrates a text conversation between a parent and a child. From the first read, it seems like a typical miscommunication between the two, but after a second read, it’s much deeper […]

With so many different digital marketing activities all requiring attention, it’s easy to forget about the basics. You remember: Digital marketing basics like, basic information, basic web pages, basic products, etc. MarketingSherpa’s recent post provides some interesting perspective on the new meaning of basic and states that, “Basic has become slang for limited, rudimentary or […]

Customer Journey Maps and Buyer Personas. It’s what IBM’s Silverpop is calling “The Modern Tool Kit for Marketing.” Put on your thinking cap because, while this whitepaper is full of great info, it will make you think and that’s a good thing. It will put most marketers in the shoes of their customers and force […]

Updated January 26, 2023 What’s in a habit? According to research, we conduct 45% of our daily lives based on habit. So, yeah, it’s kind of important to know what comprises a habit, even if from a purely humanistic understanding. That’s where MarketingSherpa’s Daniel Burstein interview with Charles Duhigg comes in. This is a brilliant […]