Marketing Archives – Page 12 of 20

Our Archive

More News & Blog

Making use of Marketing Personas

June 12, 2018
in Marketing
Richard Bergér

Targeting everyone as part of your marketing strategy can easily expose you to a danger of losing your entire audience. Even a narrowly-defined audience contains different categories of people. Try to project empathy in your marketing strategies with these four steps: 1. Ask many questions Some of the most effective ways to know your audience […]

Homebuilders Expect a Steady Housing Market this Spring

April 24, 2018
in homebuilder, Marketing
Richard Bergér

Suburban homebuilders are now expecting an improved housing market due to a strong economy and homebuyer confidence. According to real estate experts and leading economists, the housing market should experience a boom in greater Chicago, which is also expected to grow in the future. The housing market is projected to grow by 3 percent this […]

The Role of Marketing in The American Health Care System

April 19, 2018
in Healthcare, Marketing
Richard Bergér

Health care has become a hot topic in the United States due to its role in our society. However, according to a recent report by The Commonwealth Fund, the The United States spends a huge amount of its budget on health compared to other high-income nations yet the country is among the lowest ranked when […]

Marketing Report Indicates Home Buyer Preferences

April 12, 2018
in homebuilder, Marketing
Richard Bergér

What is driving homebuyer decisions across various demographics? Lavidge, an agency based in Phoenix, AZ, provides the answers in their recently released 2018 Southwest Residential Development Marketing Report. Here, about 400 adult consumers were interviewed in the Southwest United States to provide a wide range of market statistics. As the housing market continues to improve, […]

Coming to Terms with the Digital Reality for Homebuilders

March 29, 2018
in homebuilder, Marketing
Richard Bergér

According to John McManus, the respected publisher of BuilderOnline.com, home builders will soon get a full dose of digital reality. Reporting from the CES (Consumer Electronic Show) in Las Vegas, McManus revealed that the digital age has fully transformed the purchasing of goods and services. To strengthen this sentiment, the NRF (National Retail Federation) reported […]

The Proof is in the Conversions – Getting Better ROI in Homebuilder Marketing

March 20, 2018
in homebuilder, Marketing
Richard Bergér

Updated November 12, 2023 There are two times every year when “home buying season” happens – in the spring and in the fall. For homebuyers and for homebuilders, these two periods in the year are when the bulk of purchases/sales are made. Preparing for these two events, as a marketing professional for a builder, takes […]

Healthcare Marketing Prescriptions for 2018

March 8, 2018
in Healthcare, Marketing
Richard Bergér

Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]

Marketing vs. Advertising

Marketing and advertising are actually two very distinct terms. While most agencies offer advertising services, companies will be referred to departments promoting sales as marketing departments. Clearly, there is a major difference between marketing and advertising, and knowing the distinction will make all the difference in your campaigns. According to Daniel Burstein, Senior Editorial Director […]

Why Marketers Need to Think About “Killing Marketing”

November 14, 2017
in Marketing
Richard Bergér

Joe Pulizzi and Robert Rose have co-authored a radical new book titled “Killing Marketing” that is creating waves. In it, this duo suggests dismantling core concepts and rebuilding marketing with a more sustainable business model. Pulizzi is the founder of the Content Marketing Institute (CMI), and Rose is its chief strategy advisor. As such, they […]

It’s OK If You’re Not a Perfect Marketer – Neither is Google

November 9, 2017
in Google, Marketing
Richard Bergér

Embarrassment is trending up in marketing. As a marketing professional, you may feel that you have done everything right in your campaign. However, results sometimes don’t meet expectations, and errors do happen which can affect the bottom line. This is no reason to get down on yourself, sometimes things just happen. It’s OK if your […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.