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H&H Homes Surges into the Raleigh New Homes Market

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H&H Homes Surges into the Raleigh New Homes Market

A surge campaign is a multichannel approach, designed for 2 primary purposes: Creating brand awareness/Driving targeted traffic Getting homebuyers off the fence and into the sales cycle So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. That’s why it’s so effective. Using this multichannel approach, we created flyers, display ads, […]

The Syntax of Consumerism Part 2

Let’s presume that we have a client that sells honey and wants to increase the effectiveness of its Valentine’s Day promotions in print media. The current root message says: “Don’t Forget Valentine’s Day. We have Delicious Honey at Great Prices” This is an intellectual appeal, because it incorporates a price-message. Additionally, this message has two […]

The Syntax of Consumerism Part 1

Each advertising and marketing medium has its proper place in the messaging mix. There is a right time and a right place for print, social and mobile messaging. These media should be considered as tools to complete the job, but not considered as the job itself. You will need the right tool for the right […]

New Flyers and E-Blasts for Schaeffer Family Homes!

When Schaeffer Family Homes wanted to create an upscale image for their new home community, they selected ASTRALCOM to create a series of flyers and e-blasts to help communicate, connect with, and inspire homebuyers. ASTRALCOM developed a template layout that could easily be edited, going forward, for any community and/or announcement type. Learn how ASTRALCOM […]

The Importance of Being Found When Customer’s Search

July 19, 2013
in Email Marketing, homebuilder, Marketing
richard
Email Marketing, Marketing

Look at these two screen shots demonstrating one of our homebuilder client’s campaigns. In less than 20 days, we’ve become their #3 referral source of targeted homebuyer leads. On a $500 budget! It’s truly astounding. Additionally, it serves to underscore the importance of dedicating a percentage of your ad budget for keyword search marketing. Without […]

Announcing a New Search Engine Dominator Effort for Truland Homes

Truland Homes is a quality homebuilder who takes prides in their reputation for unwavering honesty, integrity, loyalty and dependability. Truland’s number one goal is to be your builder for a lifetime. Recently, ASTRALCOM had the pleasure to launch a new SED (search engine dominator) effort and as you can tell by the pictures above, the […]

Creating Email Marketing and Landing Page Success for AMR Advertising

Recently, ASTRALCOM had the privilege of working with one our advertising agency clients, AMR Advertising in Fullerton, California. Their client, Toshiba, needed help creating a landing page with a form-to-database component for an industry-related event. Event attendees who completed a form received a personalized confirmation page with event details which they could print on command, […]

Demonstrating Outstanding ROI in Digital Advertising

May 23, 2013
in Marketing
richard
ASTRALCOM, Outstanding ROI in Digital Advertising

One of our recent campaigns we’re managing just reached its half-way point. In reviewing our results, even we were surprised by how efficiently this campaign is running. In only 13 days, we delivered 604 targeted referrals, 9 sold homes, and our ads only cost the client 63 cents per-click! Now that’s ROI! This kind of […]

Boys & Girls Club of Long Beach Face Book Contest Results

May 17, 2013
in Marketing
richard
Aquarium of the Pacific, ASTRALCOM, Boys and Girls Club of Long Beach, Face Book Contest, Results

Are you looking to make a huge splash with your social media contests? We can help. Take a look at the recent statistics we received for our Boys & Girls Club Aquarium of the Pacific Giveaway held on Facebook. We provided outstanding results throughout the process – from conceiving the contest particulars – all the […]

Case Study: Improving Konnect PR’s PageRank

April 25, 2013
in Marketing
richard
ASTRALCOM, Konnect Public Relations, Page Rank

One of the most durable measures of a site’s SEO success (or lack thereof), has been Google’s PageRank score. A link analysis algorithm, PageRank assigns a numerical weighting to a particular web document, thereby attempting to score the relative importance of that document based on such factors as the quantity and quality of incoming links. […]

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