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Bounce Rate vs. Conversion Rate – And The Winner Is…

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Bounce Rate vs. Conversion Rate – And The Winner Is…

May 16, 2014
in Marketing
richard

Marketing pros depend on analytics data to help them determine how effective their efforts are. From email campaigns, and printed ads to keyword searches, display ads and SEO – indeed all channels – can be measured for performance data. These key performance indicators (KPIs) generally tell us how “healthy” a campaign, marketing, advertising or sales […]

New Discovery: What do the Great Pyramids of Egypt and Customer Conversions Have in Common?

May 13, 2014
in Marketing
richard

It’s just been discovered how the Egyptians moved the massive pyramid stones without modern technology. They placed these giant stones on a sled that they pulled over the sand. I know what you’re thinking. But hang on, because they knew something about friction that none of us knew until recently. By adding just the right […]

Ancient Olive Trees Also Grows Online Traffic with Help from ASTRALCOM

Northern California company, Ancient Olive Trees, has long worked with landscape architects to integrate their magnificent mature olive trees. They also produce an outstanding and unique olive oil from those very same trees, using a harmonious blend of early harvest Arbequina and Arbosana olives. Ancient Olive Trees turned to the team at ASTRALCOM to create […]

Olson Homes Chooses ASTRALCOM For Display Ad Campaign, Brand Lift And Targeted Traffic

In February, ASTRALCOM announced that we have entered into a term arrangement with The Olson Company to provide digital display advertising services. Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has […]

History Maker Homes and ASTRALCOM Increase New Home Offerings for Realtors

In February, we entered into a project engagement with History Maker Homes for a Realtor-specific effort. For over 60 years, History Maker Homes has succeeded in making the dreams of new home ownership come true for generations of home buyers in the Dallas/Fort Worth area. Family-owned and operated, History Maker Homes is the oldest, most-trusted […]

The Mathemagical Customer Conversion Formula; Part 2

Updated March 29, 2023 In the previous article, we covered the “attraction” aspects (relevance, value and motivation) of the customer conversions process. This article will deconstruct the “engagement” process of how consumers interact with your messaging and your brand. Friction, in the customer conversion process is anything that slows down, obstructs or otherwise confuses the […]

H&H Homes Selects ASTRALCOM as Agency of Record

March 20, 2014
in homebuilder, Marketing, Search Engine Marketing, Search Engine Optimization
richard

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]

A Brand to Die for

I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how it’s perceived by the market. All successful marketing and advertising strategies spring forth from this basic tenet – brand essence. What […]

The Mathemagical Customer Conversion Formula; Part 1

Updated March 22,2023 It all boils down to math, doesn’t it? Credit scores, deep sea drilling, profit margins, space travel, budget figures, golf handicaps, sales goals – what doesn’t amount to mathematics, in the very end? Why, some of the greatest philosophers and mathematicians such as Pythagoras, Plato and Galileo, to name a few, recognized […]

The Taxonomy of Society

In order to properly disseminate a message, it is critical to have a clear understanding of the target market and how the product or service being advertised fits within the target demographic. When engineering consensus, the market is categorized as follows; • Societal Taxonomy (vertical) • Masses • Groups • Cliques • Individuals These are […]

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