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Cracking the Code of YouTube Traffic Sources

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Cracking the Code of YouTube Traffic Sources

How To Analyze YouTube Traffic Recommendation and highlights pages across social media are a holy grail for many content creators. For instance, the home page recommendations on YouTube are prime real estate for anyone who wants to boost their videos’ visibility and exposure. Recent analysis sheds some light on this topic, which is both surprising […]

How Is Your Local SEO Game?

August 6, 2024
in Local Search, Search Engine Optimization
Richard Bergér

The Local SEO Calculus Gets More Complex Local SEO continues to evolve in sophistication – especially for businesses with multiple locations or a growing internet presence. First, the basics: for brands to succeed with local SEO, they need to have these fundamental things sorted: Consistent NAP: Ensure Name, Address, and Phone Number (NAP) consistency across […]

Newsflash: Google Leaked Hundreds of SEO Indicators – Here are the Highlights

Leak Alert! We Have Powerful New Data on Google’s Search Algorithm It is no secret that Google has an enormous amount of power in the digital landscape – and that its ever-changing algorithm makes it a moving target for marketers. It should be of interest to all in the field, then, that a recent […]

What Is the Shopping Graph and How Can E-commerce Companies Benefit From It?

June 20, 2024
in E-Commerce, Search Engine Optimization
Richard Bergér

Classic SEO is Not Enough for E-commerce Brands When customers shop online, they submit dozens of search queries, ask questions, and explore shopping websites to help them make an informed purchase. Savvy marketers will not be surprised to learn that Google has been collecting all of these inputs and, through AI and machine learning, has […]

A Website Redesign is Not Without SEO Risks

Redesigning Your Site? Don’t Forget to Prioritize SEO. Redesigning a website is like giving your business a makeover – it can be an exciting venture, promising a refreshed look, improved user experience, and potentially enhanced functionality. However, redesigns tend to lead to significant SEO setbacks if not managed carefully. Here’s a guide to set marketers and webmasters up for SEO success […]

How To Contend with SEO Competition

Is Your SEO Marketing Rising to Meet Our Turbulent Times? It’s a complicated time for SEO, as the algorithm undergoes frequent overhauls and AI reshapes marketers’ toolkits for optimization. Still, there are several underused, competitive strategies to support businesses as they work to remain relevant and visible in search engine results. For instance, you might find a […]

Marketers Across Industries Need SEO Fluency – What Does That Mean for Your Business?

Why SEO Matters to the Marketing Workforce Hard as it is to believe, Google has only been around for 20 years. In that time, how people search for information, products, stores, restaurants, destinations – you name it – has become an entirely transformed phenomenon. Any business that wants to be findable and to keep up […]

How Entities and AI Are Shifting SEO

April 23, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

A Breakdown of Ontologies, Entities, and Schemas for SEO Marketing In philosophy, ontology refers to the nature of being or how the world is organized through things, qualities, and the relationships between them. In SEO, ontologies have adopted a similar meaning – and understanding their complexity will keep you on the cutting edge of SEO. Why? […]

What Does It Really Mean to Do What’s Best for Users?

Is Your SEO Focused on Doing Right By Users, or Google? With a landscape that shifts as constantly and thoroughly as the Google search algorithm, it can be tempting for marketers to cater to the tech giant’s whims and lose sight of their actual targets: users. There are several essential reasons why marketers should prioritize users rather […]

Have You Evaluated Your Website’s Health Lately?

Simple Ways To Ensure Your Site’s Technical SEO is Performing Well In many areas of life, a health check feels obvious. For cars, we get an oil change; for ourselves, we go in for a physical – but how are you keeping an eye on your website’s health? Keeping your SEO technically sound should be a priority […]

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