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Basics of YouTube SEO

According to a recent study done by Alexa, YouTube comes second after Google as the most visited website. The secret to maximizing results on YouTube lies in search engine optimization (SEO), much like your website. YouTube SEO requires a lot of optimization work that can be encapsulated in a way that can be easily applied […]

Rankbrain – 2018 Strategy Insights for SEO

Bob Warfield recently summarized key strategies to adopt in 2018 for SEO to make the most out of Google’s Rankbrain algorithm. The key points are outlined below. 1. SEO from a business webpage perspective Most SEO campaigns begin by organizing and mapping out a campaign. First, we tackle the webpage. – Which keywords will help […]

Using Non-Promotional Content Marketing for SEO

January 23, 2018
in Content Marketing, Search Engine Optimization
Richard Bergér

In any campaign, NewsCred reports that their first step is to build relationships with their audiences through the use of non-promotional content. To engage with audiences, it is important that this content is credible, helpful, entertaining and inspirational. This non-promotional content has to be authentic while also being well-tuned to powerful SEO. When consumers have […]

Content Marketing: How to Rank in the Google Answer Boxes

Google Answer Boxes are now providing a huge marketing opportunity for many businesses. For many years now, digital marketers have been struggling to overcome the challenges of SEO. Google’s algorithm revisions keep throwing marketers a curveball. But, have you ever searched for an answer using Google and received it right away? Well, that is now […]

Staying In SEO-Sync With Reality

Have you recently checked your SEO keyword search rank for your business? As of Friday, November 4, Google made the switch to now ranking websites primarily based on their mobile-friendliness. It’s no surprise since Google’s mantra to developers has been “mobile first” for the last two or more years. Engadget covers this new release with […]

The 5 Biggest Secrets to Writing Effective Content for SEO

October 18, 2016
in Search Engine Optimization, Thought Leadership Series
Richard Bergér

Our CTO, Erik, doesn’t write many articles. But when he does, it’s a definite worthy read. Check out this post he wrote on SEO and content. As professional marketers, you know it’s imperative to be producing high-quality content for your website. And yet, what if I told you that you’re most likely producing the wrong […]

Transitional SEO for New Website Launches

From an SEO-standpoint, launching a brand new website can be challenging and full of risk. If your company is like many brands, your ongoing SEO efforts have stretched on for years, and you’re not about to give up your hard-won organic rankings. So when launching a new website, it’s important to engage in what we […]

Vital Farms Hatches a 25% Increase in Organic Traffic

(Lakewood, CA – May 17, 2016) – ASTRALCOM, LLC today announced that they had recently entered into a search engine optimization agreement with Vital Farms. Vital Farms supplies authentic pastured eggs to hundreds of grocery stores and restaurants from California to Maine, setting the national standard for the animal welfare of laying hens. After an […]

Modifying URLs and 8 Other Tactics for Content SEO

Kylie over at NewsCred is at it again! She recently posted 9 Ways To Improve Your Content Marketing SEO Ranking and it’s another worthy read. If you’ve been doing proper SEO for any length of time, you’ll quickly understand how content is an integral part of that ongoing effort. But Kylie takes you deeper… She […]

Publish Your Content Here, There & Everywhere

January 19, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér

Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishing content across platforms is challenging. So, naturally, it’s easier to just publish the same content on your website, your blog and on all your social platforms. Heck, you can even use an app […]

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