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It’s Time for Brands to Step Up Their Personalization Strategies

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It’s Time for Brands to Step Up Their Personalization Strategies

April 19, 2022
in Marketing
Richard Bergér

Personalization is All About Unlocking Moments That Matter Just like any service experience, putting customers first pays off massively. For digital marketers, prioritizing users requires understanding their particular likes and interests. As one article puts it, “customers want to be catered to as individuals, which means brands must deliver personalized experiences that are relevant at […]

Do You Want Customers to Trust You? Then Let Them Decide for Themselves

April 14, 2022
in Marketing
Richard Bergér

A Guide to the Psychology of Decision for Marketers Marketers are professional persuaders. It is in our DNA to be convincing and use our words to convey what we think will matter to customers. As risky as it may feel, the truth is that most customers would instead draw their own conclusions about how great […]

How to Navigate the Differences Between Paid, Owned, and Earned Media

April 7, 2022
in Marketing
Richard Bergér

Combine Your Owned, Earned, and Paid Media for a Bulletproof Marketing Strategy When promoting a product or service, marketers choose between a variety of ways to attract customers. Content that marketers lean on might be paid, earned, or owned – and each has a different role to play and potential for return. A recent article shared the […]

Say Hello To The Next Generation of Digital Natives

December 21, 2021
in Marketing
Richard Bergér

How To Market to the Next Crop of Digital Natives Today’s culture has a number of ways of understanding generational divides. According to recent reporting, people who are currently under 35 fall into a special category known as Generation C, or the Connected Generation. This age group is unlike any other because the internet became a […]

How A Tone of Gratitude can Transform Your Seasonal Marketing

December 17, 2021
in Marketing
Richard Bergér

Looking to Connect With Your Customers? Give Gratitude a Try. Marketers are responsible for a lot – from understanding the customer experience to prioritizing channel strategies to embodying persuasion with tact, there is no shortage of jobs to be done. However, in a field that is so often focused on convincing customers of a good […]

How To Create Eye-Catching Campaigns that Don’t Get Lost in the Shuffle

November 16, 2021
in Marketing
Richard Bergér

To Be Convincing, Marketers First Need to Stand Out Marketers carry a heavy load when it comes to bringing brands visibility and staying power. Not only do they need to be persuasive – they are also charged with grabbing customers’ attention in the first place. Have you been wondering how to create marketing initiatives that […]

How Customer Data Can Bring Restaurants Out of the Pandemic Slump

November 11, 2021
in Marketing, Restaurant and Food Service
Richard Bergér

A Time of Renewal for Restaurant Marketing The days of restaurants building relationships and loyal customer bases through face-to-face interaction are over – for now. When dining slowed to a jarring halt in Spring 2020, restaurants were confronted with sector-changing challenges. For some enterprising restaurants, the difference between shuttering and thriving depended upon their ability […]

How To Apply Empathy To Your Marketing Strategy

October 5, 2021
in Marketing
Richard Bergér

Is Your Business Empathetic, or Faking It? If your business is not yet talking about the power of empathy marketing, it’s time to get up to speed. Marketing needs to be fueled by an ability to persuade customers that they will benefit from what you offer – but before you do that, it is critical […]

How Your Brand Can Tap In To Psychographic Marketing

Updated September 23, 2022 How To Target Pay-Per-Click Ads According To Users’ Mindsets Targeting is a complex art. The internet has evolved, and with it, marketers have more tools than ever before to reach audiences at optimal moments. When a brand aligns their approach, language, and ad targeting, they are engaging in a practice […]

How Deep Is Your Customer Love?

A Fresh Perspective On Whether Marketing Can Be Selfless At its core, marketing is the art of being persuasive. I’ve written prior articles about the psychological and emotional appeals marketers make to customers in order to build trust, impart valuable information, and gain credibility. A recent provocation asks marketers to consider just how far they can go […]

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