Local SEO Is Key – Even For The Neighborhood M.D. When a customer is seeking out healthcare, chances are, they are in the midst of a rapid personal research project. Not only does the web put a mountain of medical information at people’s fingertips – search engines drive customers’ visits to hospitals, medical offices, and […]

From Telehealth To The Golden Age of Healthcare The COVID-19 pandemic has accelerated the use of telehealth tools over the past year and a half, which has, in turn, exploded patients’ expectations of healthcare systems and providers and has dramatically increased their desire for self-service, accessible cars, and easy solutions. Healthcare providers who have not […]

Building Community is Core To Growing Communications Healthcare businesses – have you considered the role your customer community might play in your digital marketing initiatives? In a recent video interview, the Chief Experience Officer at the American Medical Association shares his perspective on how building trust across a growing network of clinics, healthcare facilities, and hospital […]

The Case For Referring To “Patients” As “Clients” Here’s a thought experiment for you – imagine how people would respond if healthcare practitioners stopped calling people “patients.” According to a compelling opinion column, the use of the word “patient” is categorically flawed as it implies a type of submissive powerlessness that robs people of their agency.   […]

How Can Healthcare Brands Benefit from Creative Thinking? To put it plainly, there is a lack of creativity in the world of healthcare. According to this veteran healthcare marketer, the past 20 years have consistently revealed a strong sense of trepidation around new ideas and approaches. This is likely because creativity is often considered a risky, costly, […]

How Can Healthcare Brands Stay Relevant This Year? Going digital is no longer a new or surprising element of marketing and life in 2020. When it comes to sectors like healthcare that don’t usually have seamless touchpoints with their customers beyond in-person visits, there is a fair amount of catching up to do. Here is […]

Healthcare Marketing Throughout COVID-19 Is All About Human Connection. The tone, consistency, and style of messaging marketers adopt throughout the COVID-19 pandemic will continue to impact their relationship with customers and their ability to retain trust in crucial ways. This is especially the case when it comes to hospitals and healthcare marketers.    These days, marketing executives […]